I’m talking with Rhodesia Jackson about making diversity and inclusivity an intentional part of your business. We talk about what being inclusive in business means (and what it doesn’t), why it’s important, and the different groups you should be thinking about. She shares her tips for designing an inclusive website and social media presence and using inclusive language. We talk about how to apologize when we make mistakes and why making your personal values part of your business and online presence is the best way to authentically make diversity and inclusivity important to you and show that to the world.

Topics Discussed:

• What being an inclusive business means
• Why inclusivity is important for businesses
• The types of diverse groups would should think about
• Making your website inclusive
• Inclusivity on social media
• Resources for diverse and inclusive stock photos
• Using inclusive language
• How to apologize when you mess up
• How sharing your values in your business gets you the right clients

Resources Discussed:

• WebAIM
• The Gender Spectrum Collection from Vice
• CreateHER Stock
• iStock
• Shutterstock
• Stocksy
• Canva
• The Body is Not an Apology by Sonya Renee Taylor
• Built to Be Inclusive Facebook group

Connect with Rhodesia:

Rhodesia Jackson is a branding and web designer living in Boston, MA with her wife and furry feline son. While spending 8 years working as a graphic designer and marketing manager for large companies, she quickly became aware of the lack of diversity and inclusion in the corporate world. After going through some eye-opening experiences in her personal life, she realized that life is too short to continue to contribute to the success of businesses with values that didn’t align with her own. In 2018, she took the leap to start her own design business. She now spends her time working with feminist business owners to create brands and websites that help their mission and values shine through.

• Instagram
• Built to Be Inclusive Facebook group
• Website