Knowing and anticipating what your customer needs from digital experiences is easier said than done. For business leaders first entering this evolving world of user experience strategy and the “tech stack,” it can feel like climbing an ominous mountain. Thankfully, Cole Ranzau, who leads an experience strategy team at Strategic Education, Inc. (SEI), joins the podcast to help us get our footing on how to use digital to create compelling experiences. Cole digs into using focused data and analytics to tell engaging stories, breaks down his “3-Headed Attack” for solving UX challenges, and explores why the “making easy things even easier” mindset is pivotal to building successful digital experiences for customers.