Struggling to find the right word? Repeatedly pulling from overused phrases? As communicators, words are the foundation of our work. With that in mind, consulting a dictionary to reevaluate our word choices might not be a bad idea.

This week, Robert speaks with Laura Petrolino, Chief Marketing Officer at Spin Sucks. She challenges PR pros to expand their vocabulary, make thoughtful and deliberate word choices, and to pick up a thesaurus. 

Plus, editor Tim makes his PR Nation host debut, while Sarah reflects on an underwhelming Christmas present. 

Links:

O'Dwyer's PR Newsletter

Guest: Laura Petrolino

The Communication’s Pros Guide to Effective Word Choice

FDR, Pearl Harbor, and the Date of Infamy

11 Common English Words and Phrases with Racist Origins

How to Improve Your Word Choice (And Why Every Communicator Should)