So many founders screw up their CAP table.

Often diluting themselves too early. 

Giving away equity should be a piece of cake. But it’s not. 

That’s why Kim Hansen, CEO & Co-founder created Cake. A SAAS company which helps founders set up options, set up cap tables & transparently show the equity mix. I guess they are like computershare but for startups. 

My goal is to help disruptive brands scale, and a key part of that is funding. 

Hence why I sat down with Kim to understand:

What are key mistakes founders make with raising? [10:15]

When should you give away equity to employees? [18:12]

How much should a founder dilute at each round? [21:26]

What are the best practices for vesting periods? [25:24]

What is going on with valuations at the moment? [28:27]

Why he chooses Facebook over LinkedIn for his marketing? [42:29]

Like this episode? Let us know by leaving a review!

Or better yet, connect with Mel on LinkedIn Here 

Like this episode? Let us know by leaving a review!

Or better yet, connect with Mel on LinkedIn Here

Hosted on Acast. See acast.com/privacy for more information.