XR for Business

Making Everyone an Expert, with Scope AR's Scott Montgomerie


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The old-school way to train someone
for a task involves memorization, repetition, and practice, in order
to make it like second nature. Not only is that time-consuming, but
also, people aren't very good at it. So why train, when AR makes it
obsolete? Scope AR aims to help companies get out of old habits, and
CEO Scott Montgomerie drops by to explain how.
Alan: Today's guest is Scott
Montgomerie from Scope AR. Scott is the CEO and co-founder of Scope
AR, a global leader in developing augmented reality solutions and
products for industrial clients focused around field maintenance,
manufacturing, and training. As the pioneer of utilizing AR for
industry support and training, Scope AR are partnered with technology
leaders such as Google and Microsoft. Since founding the company in
2011, Scott as one of the first executives to get augmented reality
tools in use by multi-billion dollar corporations. Having launched
many AR firsts, Scott has become one of the industry's thought
leaders and visionaries. He's shared his knowledge and spoken about
some of the most innovative uses of AR at several leading
conferences, including South by Southwest, Augmented World Expo,
Unity Vision Summit, and XRDC. Some of the clients include Unilever,
Prince Castle and Lockheed Martin. To learn more about Scope AR,
visit scopear.com. Scott, welcome to the show.
Scott: Thanks a lot, Alan.
Alan: Yeah man, I'm really super
excited. We've been kind of chatting offline and it's amazing, the
work you guys are doing and you're starting to really see this uptake
of augmented reality being used in enterprise. Can you maybe give
people a 10,000 foot view of Scope AR, what you're doing, and who
your clients are, and what they're using it for?
Scott: Yeah, sure. So we really
view that augmented reality is a way of interacting with the world in
a way that's much more intuitive, the way that we evolved with our
hands and our eyes. And so we really view that there's a huge market
central there. I think it was a stat out there that said that, 90
percent of Silicon Valley is focused on the worker that's at their
desk, using computers and screens. And there's a vast market out
there that is untapped, in these field workers that are using their
hands and their eyes. And so if we can use augmented reality to get
them the information they need, at the time of need, and really help
them become an expert when they need to know that information. And
like I said, we think that's a huge market. So we really approach the
problem in two different ways with our products. The first is a
remote assistance capability. So we were the first to market with a
product called Remote AR, we launched in 2015. So it was far before
any of the other 30 companies that are out there today. The idea is
that it allows you to communicate over video between a technician and
an expert. So it's almost like FaceTime. If you're looking at a piece
of equipment -- maybe a car engine -- you take your phone or a pair
of smart glasses like a Hololens, and you can look at this piece of
equipment and transfer this video back to somebody with expertise.
And this expert can now draw on their side of the screen, and get a
really good remote guide instructions. So the problem with something
like FaceTime is that the communication channel is not wide enough to
provide really good instructions. When was the last time you actually
communicated with a mechanic over the phone or over FaceTime? There's
no chance.
Alan: Never.
Scott: Yeah, exactly. It would
probably be very painful for him to guide you how to replace
something simple like a spark plug. "It's that one right there.
No, to the left. No, no, the other left!" But with augmented
reality, it's a lot easier. You can just point, drop an arrow, or
some other annotation, communication cha
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XR for BusinessBy Alan Smithson from MetaVRse

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