Jan’s a really interesting person. He was born in Arabia and travelled all his life; he’s fluent in Arabic and German as well as English. He was a soldier in Iraq, Oman, Northern Ireland and Cyprus, before becoming a professional sales and marketing executive for some major companies, specialising in Middle Eastern markets. Now, as Senior Partner of International Culture Pilot, he and his team are helping others adapt culturally to the markets they want to work in – learning how to communicate successfully and in a culturally aware way.

Take a listen – wherever in the world you’re headed, Jan’s got some really useful insights to share with us.

If you missed earlier episodes, you can find them on our Grow through International Expansion platform, https://growinternational.org . Our platform is independent, carries no advertising and is not for profit – we seek to deliver useful, valuable content, essential for all those who have interest in international business and global trade.