Making Fundraising Videos That Work (Liz Norton, Stone Soup Films)

LIZ EXPLAINS WHAT ELEMENTS MAKE A GREAT FUNDRAISING VIDEO. SHE ALSO SHARES SUCCESS STORIES ABOUT VIDEOS THAT HAVE HAD SIGNIFICANT FINANCIAL IMPACT ON ORGANIZATIONS. 

Liz Norton was a freelance television producer for over ten years, with a focus on public policy issues. Those programs included several Fred Friendly Seminars for PBS, which explore thorny political and ethical issues in depth and she has also produced for MTV News, educating teens on crime-related issues. During the Clinton Administration, Liz was a research director in the White House Office of Communications. In that role, she served as a link between the president, the press and the public, primarily on the issues involving crime and drug policy. Before then she was a researcher on political campaign finances for Common Cause, a non-partisan lobbying organization. For twenty years Liz has been a director of the Diane and Norman Bernstein Foundation in Washington DC. She founded Stone Soup Films in early 2008.