September 06, 2022

Making Good Decisions with Bad Data, with Adam Tuttle, Director of Revenue Operations at ActiveCampaign

43 minutes

This episode features an interview with Adam Tuttle, Director of Revenue Operations at ActiveCampaign. ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000+ businesses in 170 countries meaningfully engage with their customers. Adam joined ActiveCampaign 10 years ago as the ninth employee at the company. Starting as the first Account Manager, Adam worked his way up to Sales Director opening the first international office in Sydney before returning to the US to transition into RevOps.

On this episode, Adam discusses the importance of defining RevOps within an organization, the challenge of making good decisions with bad data, and why it’s imperative to create a unified language across operational teams within a company.

—

Guest Quote

“Where is the data? How does it live and what is painting the story that you need to make a good decision? I think that what happens sometimes is we think we're making a good decision, but it's predicated on bad information and that ends up being just a bad decision at the end of the day.” - Adam Tuttle

—

Time Stamps:

*(02:04) - Adam’s unexpected transition to RevOps

*(07:15) - Bringing other departments into the RevOps fold

*(11:30) - Spend more time planning

*(14:34) - What is your source of truth?

*(19:35) - The Tool Shed

*(24:33) - Metrics that matter

*(33:51) - RevOps blindspots

*(36:47) - Rapid Fire

*(40:39) - Parting advice

—

Sponsor:

Rise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com.

—

Links