BUCKLE UP! Scratchy voice and all, in this episode, I get a little vulnerable and strategic by pulling back the curtain on my own email marketing data. I share why email still holds a special place in my heart (even when my voice is scratchy!), why growing your list matters so much, and the three biggest drivers that have fueled my email list growth over time. If you want actionable insight and a peek behind the scenes of how I build real relationships (and real revenue) via email—this episode is for you.

LISTEN TO NEXT

→ The Ultimate Beginner's Guide to Email Marketing

SHOW NOTES

→ The 3 Biggest Drivers of Email List Growth

WHEN YOU'RE READY

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⚡️ Get 90 Days of Magic (with special podcast discount) here. 

Picture this: You sit down with the best intentions. You write down some goals. Maybe even fill out a calendar. But a few weeks in... you’re off track, overwhelmed, and wondering where all that motivation went.

 And then—before you know it—another quarter’s gone. And you’re carrying the same goals into the next one.

If you’ve ever felt like that, especially heading into Q4—the busiest, most chaotic, most emotional quarter of the year—you’re not alone. And you’re not doing anything wrong.

But what if this year could be different?

What if you had a simple, life-first plan for the next 90 days—one that makes room for your goals and your actual life?

That’s what this episode is all about.

I’m sharing the full 7-step planning method I use every single quarter—designed specifically for small business owners who want real results without the burnout.

Let’s get into it.

Feeling stuck, burnt out, or over it with hustle culture? In this episode, we explore Tiny Experiments by Anne-Laure Le Cunff—a radically refreshing approach to productivity. Learn how to use curiosity, reflection, and small challenges (aka “pacts”) to make real progress without the pressure.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/308

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

In this episode, Charelle and I share how Designing Your Life reframed career and lifestyle goals through design thinking, energy mapping, and creative experimentation. Learn how to map your values, draft multiple life options, and move forward with curiosity—not perfectionism. Whether you're running a business or reevaluating your path, there’s something here for you.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/307

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Feeling overwhelmed by marketing? In this episode, I share 10 real and practical ways to make marketing easier—especially when you're short on time or energy. From foundations to AI tools and everything in between, let’s simplify your strategy and get results.

LISTEN TO NEXT

→ ⁠⁠⁠⁠303: Why I’m In a Funk (And How I’m Climbing Out of It)

SHOW NOTES

→ ⁠⁠⁠⁠306: 10 Easy Marketing Wins You Can Use Right Now

***

WHEN YOU'RE READY

• 🌼  ⁠⁠⁠⁠Join Making Good Happen
• 🫶  Browse the Shop

***

CONNECT

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***

SAY THANKS

• 🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠
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In this Book Club episode, we're discussing The Mountain Is You by Brianna Wiest. We explore self-sabotage, emotional intelligence, and what it really takes to change. From micro shifts to future self visualization, this episode is full of insights to help you get out of your own way and create a more aligned life and business.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/302

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
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GET YOUR FREE TICKET: https://makinggoodpodcast.com/summit

This episode is a little different—because I’m shining the spotlight on something I created just for you: the One Thing Summit! If you've ever stared at a blank screen trying to figure out what to post, or felt overwhelmed by all the conflicting marketing advice out there, this summit is for you.

I brought together over 40 of the most generous, wise, and brilliant marketing experts and asked them each one question: What's one thing every small business owner should do to get better results from their marketing? Their answers? Pure gold—and you can access it all for free. In this episode, I’m breaking down what you can expect from the One Thing Summit and why this is a can’t-miss opportunity.

Feel like your content marketing is pure chaos? In this episode, I chat with systems strategist Colie James about how one tool can bring calm, clarity, and serious efficiency to your content workflow. We talk about organizing your ideas, repurposing smartly, and creating systems that give you your time back. This one’s a must-listen for any creative business owner who’s ready to end the chaos and simplify.

Want to try the tool? Sign up for a free account here.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/304

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
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In this solo episode, I share an unfiltered look at a tough season I’ve been in—a long-lasting funk that’s affected my work, energy, and mindset. I open up about what led to it, how I’m moving through it, and the habits and changes that are starting to help. If you’ve ever felt stuck, off, or burned out, this one’s for you.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/303

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

In this Book Club episode, Charelle Griffith and I dive into Oversubscribed by Daniel Priestley—well, two versions of it! We talk about building demand, the power of signals, and what it takes to create offers people line up for. If you’re tired of chasing customers and want to flip the script, this episode is for you.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/302

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts