This week on Your Next Business Bestie, I’m joined by Michelle Hoglan, founder of Top Hat Creative Marketing and my trusted expert on Google Business Profiles. Michelle and I explore her journey from the corporate world and gifted education to co-running a boutique digital marketing agency that empowers small businesses—particularly healthcare providers and service professionals—to master Google reviews, profile optimization, and captivating presence online.

In our chat, Michelle uncovers:

• Hidden features of your Google Business Profile (spoiler: it’s more than just your hours and phone number)
• Practical strategies for handling reviews—good, bad, or bogus
• Smart tips like using events, backlinks, and dynamic QR codes to boost visibility
• Their newer offerings: dynamic video reviews and targeted digital ad campaigns

We also get personal about navigating entrepreneurship amid health challenges, the freedom of work flexibility, and why showing up—even when it’s uncomfortable—makes all the difference. Expect laughs, real talk, and actionable takeaways.

If you’ve ever wondered how to make your Google Business Profile work smarter (not harder), this episode delivers clarity, confidence, and practical steps to help you shine online.