Media buyer turned brand owner and operator continues sharing the vulnerabilities, struggles, and insecurities as he builds a brand new Direct-to-Consumer graphic t-shirt company, Civitas. In this second episode, Matt shares more about the different strategies he’s developed to launch the business, draw business into the business, and have product ready for the consumer. Matt also shares how he’s positioned Civitas (community in latin) will be a part of making the world a more equal and better place for people of color through mental health care.