Jane Och – Guac-Lock

"No One Knows About Your Product Like You Do!"

Jane Och, co-inventor of Guac-Lock, is a mom on a mission who solved a major party problem: brown guacamole. After some relentless brainstorming, and prototype testing, Jane developed a patent-pending plastic storage system that would keep her 'guac' green for days! With a design innovation award granted, a licensing deal created, and some minor snafus solved, Jane shares her energetic story along with a handful of lessons learned in product design.

Whether you're a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.