Jeff Wilcoxon – Bobtail Ice Cream

"Let Your Customers Drive Your Innovation"

As both the co-founder of Bobtail Ice Cream in Chicago, and a product management professional at a large corporation, Jeff Wilcoxon shares the ultimate advice for product entrepreneurs. Tune in to learn about the inner workings of a legacy ice cream business and how those small business lessons can be translated into a large corporate product management environment. In this episode, Jeff talks about growth, customer service, innovation and so much more!

Whether you're a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.