Jess Edelstein – Piper Wai

"If You Can't Not Do It, You HAVE To Do It!"

In Part 2 of this two-part series, we share the story of Jess Edelstein, the second co-founder of Piper Wai. Jess had very sensitive skin, so she took to the Internet for a solution. After testing and tweaking several different all-natural deodorant recipes, she landed on a surefire formula that was non-irritating and really worked! Listen in as Jess shares the story of how she brought her big idea to life and how she worked with her co-founder, Sarah Ribner, to grow Piper Wai from a small business into a formidable brand.

Whether you're a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.