Thor Ernstsson – Alpha

"Innovate With Confidence"

Thor Ernstsson, founder of Alpha, talks about how he connected his passion for user experience to product management. Now, Alpha UX provides a platform to drive experimentation and provide real time answers with a database of over 90 million users. Thor emphasizes the importance of making customer-centric decisions and provides the tool to do so.

Whether you're a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.