She didn’t start her business for fun.

She started it because she needed a way out.

In this episode of Not That Kind of Mum, Traci — founder of Phoenix and the Ocean — shares how building her creative brand became far more than a passion project. It became her lifeline.

After finding herself in an abusive and unsafe relationship, financial independence wasn’t about ambition — it was about safety. About protecting her boys. About creating a future where she didn’t have to rely on anyone else to survive.

We talk about:

• The moment you realise something has to change

• Why money can mean freedom for women

• Building a business while rebuilding your life

• The reality of single motherhood

• What it truly takes to “make it work” on your own

If you’ve ever wondered whether you could do it alone — this conversation is proof that you can.

Content note: This episode discusses domestic abuse. Please listen with care.