Jeff LeFever is Director of Marketing for Jack Links Beef Jerky He discusses  how Jerky is going  from Man Snack to Smart Snack and how this company is making a formerly male product female-friendly.

Jeff LeFever is Director of Marketing for Jack Links Beef Jerky He discusses how Jerky is going from Man Snack to Smart Snack and how this company is making a formerly male product female-friendly.

Making Male Targeted Products More Female Friendly

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - <a href="https://thebuzzcrm.com/" rel="nofollow">https://thebuzzcrm.com/</a>

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Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react. Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - <a href="https://thebuzzcrm.com/" rel="noopener noreferrer">https://thebuzzcrm.com/</a>

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Making Male Targeted Products More Female Friendly

Making Male Targeted Products More Female Friendly