In this episode of the podcast, Asif Moghal asks Dr Saeed Talebi, a Senior Lecturer in the School of Engineering and the Built Environment at Birmingham City University, and Founder of Equitus Engineering Limited, Raam Shanker, to discuss the cross-pollination of mass customization from the design manufacturing industry into the construction industry. They explain the nuances within mass customization; its drivers across the design manufacturing industry; how it is slowly innovating within the construction industry; and where and how business owners can find help and advice on their digitalization journey.

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