Join us on a new season in Sales & Growth Marketing Series, where we bring in Leaders in Sales & Marketing to share their insights  

Speaker - Roshan Cariappa, Director Marketing @ VYMO

Host - Bimlesh Gundurao , Chief Coach @ PITCHCAMP

00:00 Welcome and about PITCHCAMP 

00.04 Speaker Introduction 

00:07 When do you build a marketing function? 

00:09 What Channels to go after? 

00:12 Relevance of Content Marketing 

00:17 How can content marketing help to generate more leads 

00:23 Marketing Metrics & Measurements 

00:29 How do you define MQL 

00:31 How to Manage Campaigns when there is momentum 

00:35 Countless channels, which ones to decide 

00:37 Creating and managing demand during tough times like Covid 

00:45 Marketing Tools Stack