Alomá is a CEO, lecturer, and author based in Chicago. He went from working in communications and consulting to lecturing at Northwestern to founding his own marketing company, Threadline. Alomá applies his knowledge of narrative psychology to the practice of marketing and branding, serving as a self-described "couples therapist" for clients and their customers. Join us as Alomá talks about his journey toward founding his dream company and finding time to write a bestselling book, Start with the Story: Brand-Building in a Narrative Economy.