What if your favorite brand could solve your problem before you even asked? In this episode of CX Ys, host Nathan Bennett sits down with Yogin Patel, VP of AI Engineering at Sprinklr, to unpack the game-changing protocol behind it all: MCP (Model, Context, Protocol). From toy robot analogies to real-world telecom and marketing use cases, Yogin breaks down how MCP is reshaping customer experience, one contextual AI interaction at a time. 

🎧 Tune in to get CX wiser.