In this episode, Melinda Emerson and guest Phil Gerbyshak discuss strategies for making online connections, leveraging LinkedIn for sales leads, and the importance of interaction in content distribution. They delve into the concept of capital 'C' connections and share insights on content strategy, including the role of video and 'hunting'.

(0:00) Introduction to the SmallBizChat podcast and guest Phil Gerbyshak

(1:39) Strategies for making online connections: The three I's and common mistakes

(5:41) Leveraging LinkedIn for sales leads and building relationships

(10:17) The difference between a connection and a capital C connection and when to ask for business

(13:58) Wrap up, final thoughts, and the content formula to drive leads

(14:30) The importance of video, commenting, and 'hunting' in content strategy

(15:07) Analysis of LinkedIn feed, content distribution, and the importance of interaction

(15:57) Closing remarks by Melinda Emerson and Phil's content strategy insights

(16:16) Melinda's final advice and podcast outro