Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."From deciding what content marketing opportunities to pursue as a team of 3 to the metrics Sparktoro uses to measure success, Amanda shared plenty of insights that'll help you think about your own efforts.

Key moments in the conversation:

2:00 - The inherent challenge of defining high-quality content

7:00 - Deciding to pursue or NOT pursue marketing opportunities

11:45 - Maintaining content quality and volume with a small team

14:30 - Events and webinars within a content strategy

23:05 - Quality KPIs are illuminated after continued engagement

31:14 - How Sparktoro views marketing success