Did you know that 40% of small business owners are women, but only 4 % of revenue is generated by women businesses? Jamie Trull, Wake Forest class of 2006, is out to change that. After starting her career in one of the big four accounting firms, Jamie pivoted her career to focus on empowering women in business. Her business helps women entrepreneurs understand the importance of financial strategies to help them achieve their highest aspirations. Jamie emphasizes the need for women to pay themselves first and to understand their money personalities to overcome financial challenges. The discussion also highlights the intersection of profit and purpose in business, encouraging entrepreneurs to take action and embrace their ambitions. If you own a business or have ever thought about starting one, this episode’s for you.