Attention! Attention! Calling all Tigers! The University is rolling out a whole new brand across campus and throughout the community. Joining us in the studio to discuss these exciting changes is SVP and Chief Marketing and Communications Officer, Michele Ehrhart. Listen in as she shares the strategy behind the university brand refresh and discusses the launch of her recently published book, Crisis Compass.

As described by Michele, Crisis Compass is the book she wishes she had on day two of her first crisis communications role at FedEx. To purchase Crisis Compass, click here.

Check out this episode to get the latest scoop about all the fun upcoming Homecoming Week celebrations—including the inaugural “Roar Fest” community block party.

Proudly hosted by the Fogelman College of Business and Economics at the University of Memphis, the Business in Blue podcast aims to highlight success stories, expert advice, and of course, all things business in Memphis.

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