In this episode of Guin Huddle, we sit down with Sam Rosenthal, founder of Notorious Noise, a boutique PR agency dedicated to launching artists into the cultural spotlight. Sam takes us inside the world of music publicity, breaking down the essential role of a publicist, the power of storytelling in artist branding, and how digital media has transformed the PR game.

We dive into the biggest challenges indie artists face today, how to build a buzz-worthy campaign, and whether artists should hire a publicist early or grow their presence first. Plus, Sam shares insights on what makes an artist stand out, the misconceptions about PR, and the future of music publicity in an increasingly digital and decentralized industry.

Whether you're an artist looking to boost your visibility or an aspiring publicist wanting to break into the industry, this episode is packed with valuable advice, insider knowledge, and real-world strategies to help you make some notorious noise of your own.