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Making Nostalgia Great Again (w/ Todd Richards)
How do you reinvent a legacy company for the digital age? Wham-O President Todd Richards talks about trying to keep up with the times when your biggest sellers used to be Frisbees and hula hoops. He shares the story of Wham-O’s founding and takes a look at how much toys have changed since then: “It’s a whole new world from what they started back in ’48; that’s for sure.”
To see more from Doc, visit his channel on TheBlaze and listen live to “The Morning Blaze with Doc Thompson” weekdays 6–9am ET, only on TheBlaze Radio Network.
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By TheBlaze Radio NetworkHow do you reinvent a legacy company for the digital age? Wham-O President Todd Richards talks about trying to keep up with the times when your biggest sellers used to be Frisbees and hula hoops. He shares the story of Wham-O’s founding and takes a look at how much toys have changed since then: “It’s a whole new world from what they started back in ’48; that’s for sure.”
To see more from Doc, visit his channel on TheBlaze and listen live to “The Morning Blaze with Doc Thompson” weekdays 6–9am ET, only on TheBlaze Radio Network.