What does Curalate do? It makes pictures shop-able.

Why is this awesome? Because unfortunately, as Curalate founder Apu Gupta, WG’05 says, “The pictures are not aware of the products that are inside of them.” This means that when you see a picture of a great microphone or a cute sweater online, you may have to do some serious sleuthing to find out exactly which microphone or sweater it is—let alone how to buy it. Curalate solves this problem. With Curalate, you can hover over the coveted item, and suddenly a “shop” button appears. Click; buy.

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