On this episode of Now that’s Significant, a Market Research Podcast, host Michael Howard, the head of marketing at Infotools is joined by Lauren Isaacson, founder of Curio Research, a market and UX research consultancy based in Vancouver, British Columbia specializing in the green technology sector. Lauren is a researcher with over 20 years of experience working as an in-house researcher for various companies and on staff at a number of advertising and research agencies over the course of her career. Now she helps companies improve the experience, accessibility, and messaging of their digital products for both the business and consumer sectors.

On this episode, Michael and Lauren discuss:

- How research accessibility helps companies hear from large, diverse, and growing market

- Why we shouldn't be intimidated by the possibility of having someone with a disability as a participant or respondent.

- The reason why we need to keep our processes simple and flexible

- Asking participants what they need to fully participate in the group or interview

- Defer to their expertise

- Don’t use fancy question formats in surveys

- How the industry needs to normalize incorporating people with disabilities in research, 20% of the population is significant 

We hope you enjoy the show.