Marketing operations or MOPs has become a bit of an industry buzzword of late and if you don’t know exactly what MOPs is, this is the episode for you. MOPs matters because technology is going to be one of your biggest marketing budget line items in the future

Joined Vantage Clever’s Karla Wentworth and Salesforce Datorama specialist Francesca Goldsmid to talk marketing operations, marketing technology, data and automation.

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