Sample the first 2 minutes of this podcast. This is a tool-less conversation about social media. We actually started out the podcast with me commenting on the title and telling Francois that when I first picked it up, I thought, yes another book on social media which led to this comment:

Francois: I think a lot of people are like that. I wish we wouldn't have had the subtitle that says it's a competition by leveraging social media, because that's what people think: "Ugh, there's another social media book," and it's so not a social media book, it's really a business book.

In The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media , Francois Goissieaux of Human 1.0 and Ed Moran of Deloitte identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.”

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