How Fitting: design a slow fashion business that fits

Making Slow Fashion From Recycled Flowers with Melissa Hargus Pierce of Soul Studio


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You’ve heard of fashion made with recycled polyester, but have you heard of fashion made with recycled flowers? In episode 53, Melissa Hargus Pierce gives us a glimpse into the creative and scientific natural dyeing process of Soul Studio - the sustainable, slow fashion brand she started with her mom. 

Soul Studio is a Natural Dye House and Slow Fashion Label founded by Melissa Hargus Pierce and her mother Carol Hargus. They are known best for their ethereal and feminine silk fabrics created using plant based dyes and floral waste (Fashion Made from Flowers.) All wearable/functional art pieces are created using sustainable and ethical practices by their small team of women in Austin, TX. 

In this episode, you’ll learn:
  • Why Melissa and her mom began Soul Studio
  • How Melissa advocates for self-expression
  • Why Soul Studio uses only botanical dyes
  • The science and creativity of natural dyeing
  • Where Soul Studio sources their flowers
  • Melissa’s favorite flowers for dyeing
  • How Soul Studio encourages their customers to slow down and appreciate the details
  • The three values that Soul Studio is built on
  • How Soul Studio found and connects with its audience
  • Melissa’s tips for running a business with a family member
  • Why hosting dyeing workshops and classes have been so fun and successful for Soul Studio
  • People and resources mentioned in this episode:
    • Soul Studio website
    • Soul Studio email
    • Soul Studio Instagram
    • Soul Studio LinkedIn
    • Soul Studio email list
    • Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

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      How Fitting: design a slow fashion business that fitsBy Alison Hoenes | women's apparel patternmaker

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