In this podcast episode, we explore the rich potential of social media listening (SML) insights, and how, when interpreted and acted on, they can have a significant impact on commercial decision-making.

Hear from Lumanity experts as they bring SML to life using several real world examples. Topics include:

• How the agility, flexibility and insights from SML research are being harnessed to help improve commercial decisions
• How SML best complements traditional research and data
• The value of SML in reaching conversation leaders, HCPs and patient advocates
• The value for detecting commonalities and patterns, as well as perception changes over time
• How to ensure these insights are actionable - and what not to do