The discussion centres around Austin-Smith:Lord's role and approach in the architecture, engineering, and construction (AEC) sector, emphasising their multidisciplinary, design-led practice and the use of 3D visualisation. Graham Ross (CEO) highlights the fact that 3D visualisation is potentially the key to more empathetic design.  By enabling stakeholders, of all types, to be engaged early you unlock the opportunity for co-design. In doing so you inevitably introduce more empathy as the act forces one to listen to, and consider, the wants, needs and desires of all stakeholder audiences. The conversation also touches on the potential of data science and digital tools to inform design decisions, aiming for environmentally responsible and community-focused outcomes. Looking to the future, Graham’s vision involves leveraging 3D visualisation and other technologies to enhance design processes and outcomes, emphasising empathy, creativity, and a collaborative approach to architecture.

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