Join me for a great conversation with Dr. Michael Barbera, founder and Chief Behavioral Officer of Clicksuasion Labs. In this episode, we talk about the challenges and decisions that entrepreneurs face as they build and grow their businesses.

Dr. Michael Barbera is an award-winning consumer psychologist and business strategist. Michael is the chief behavioral officer at Clicksuasion Labs, and his clients have appeared on the Fortune 500 list, as well as on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael is a trusted thought leader and expert in consumer perceptions, emotions, and experiences that drive consumer decision-making both online and in person. His practice areas include social psychology, brand management, marketing, behavioral economics, behavioral finance, and long-term business growth strategies. In 2015, the White House recognized Michael for his contributions to entrepreneurship. He shares his evidence-based insights and experiences as a celebrated keynote speaker, dynamic TEDx presenter, published academic researcher, and host of the thoughtfully curated Clicksuasion podcast. More than 200,000 people have seen Michael speak on four continents, and he has also earned more than 350,000 views online.

To learn more about Clicksuasion Labs, visit here: https://www.clicksuasion.com

To learn more about Armoured One, visit here: https://armouredone.com