Summary

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and experiences of animal chiropractors, particularly focusing on Dr. Valentina's journey. The conversation covers the importance of political involvement in the profession, navigating legalities, facing complaints, and the emotional toll of legal battles. Dr. Valentina shares her insights and advice for future animal chiropractors, emphasizing the need for community support and advocacy for change in the field.

Join the freedom rally
https://www.makingstridesforanimalchiropractic.com/freedomrally

Takeaways

Dr. Katie emphasizes the importance of community and support for animal chiropractors.

Dr. Valentina's journey into animal chiropractic began with a passion for animals.

Navigating the legal landscape is crucial for animal chiropractors.

Complaints can arise from misunderstandings in advertising and practice.

Having proper documentation and disclaimers is essential for legal protection.

The emotional toll of legal battles can be significant for practitioners.

Community support is vital in advocating for changes in animal chiropractic laws.

Future animal chiropractors should be proactive in understanding their legal rights.

The profession faces ongoing challenges that require collective action.

Advocacy and political involvement are necessary for the future of animal chiropractic.

Chapters

00:00 Introduction to Animal Chiropractic Podcast

01:19 Dr. Valentina's Journey into Animal Chiropractic

04:24 Navigating Legalities in Animal Chiropractic

10:18 Facing Complaints and Legal Challenges

18:43 Advice for Future Animal Chiropractors

24:50 The Emotional Toll of Legal Battles

30:02 Community Support and Advocacy for Change

Keywords

animal chiropractic, legal challenges, animal health, animal chiropractor

Summary

In this podcast episode, Dr. Katie and Dr. Mike Adney discuss the evolving field of animal chiropractic, the importance of social media in promoting the profession, and the need for law reform to allow certified animal chiropractors direct access to care. They explore the challenges and opportunities presented by social media, emphasizing the need for authenticity and an area for potential for growth in the profession. The conversation also highlights the importance of collaboration with veterinarians and the ethical considerations surrounding animal care.

Save your seat

https://www.makingstridesforanimalchiropractic.com/freedomrally

Titles

Revolutionizing Animal Chiropractic: The Freedom Rally

Harnessing Social Media for Animal Chiropractic Growth

sound bites

"It's about the pops, right?"

"You have to get your name out there."

"We want to work with them."

Chapters

00:00 Introduction to Animal Chiropractic and the Freedom Rally

03:59 The Importance of Social Media in Animal Chiropractic

06:52 Authenticity and Building Relationships Through Social Media

09:41 Overcoming Hesitations: Sharing Your Work Online

12:50 The Impact of Social Media on Business Growth

15:37 Navigating the Challenges of Social Media Content Creation

18:33 The Ripple Effect of Social Media on Client Relationships

27:14 Conclusion and Call to Action for the Freedom Rally

Keywords

Animal Chiropractic, Social Media, Veterinary Law Reform, Animal Health, Chiropractic Education, Animal Care, Professional Development, Animal Chiropractors, Animal chiropractic business

Summary

In this podcast episode, Dr. Katie and Dr. Bek discuss the challenges and opportunities within the field of animal chiropractic, particularly focusing on the need for legislative changes, the importance of education and awareness, and the role of veterinarians. They explore the philosophy behind animal chiropractic, the business challenges practitioners face, and the necessity for growth of multi-doctor practices. The conversation emphasizes personal growth, hiring dynamics, and the importance of systems in running a successful practice. Ultimately, they call for a collective effort to advance the profession and improve animal healthcare.

Save your seat
https://www.makingstridesforanimalchiropractic.com/freedomrally

Takeaways

The need for legislative changes in animal chiropractic is crucial.

Awareness and education about animal chiropractic are lacking.

Veterinarians and chiropractors should work collaboratively.

Chiropractic is a philosophy, not just a modality.

Business challenges are significant in the animal chiropractic field.

Multi-doctor practices can enhance service delivery.

Personal growth is essential for business success.

Hiring the right team is critical for scaling a practice.

Systems and processes can alleviate administrative burdens.

Self-reflection is necessary for personal and professional development.

Chapters

00:00 Introduction to Animal Chiropractic Freedom Rally

02:45 Challenges in Animal Chiropractic Legislation

05:51 The Importance of Awareness and Education

08:58 The Role of Veterinarians and Miscommunication

12:02 The Philosophy of Chiropractic Care

14:55 Building a Thriving Animal Chiropractic Practice

18:14 The Need for Multi-Doctor Practices

21:07 The Entrepreneurial Journey in Animal Chiropractic

24:02 Identifying Break Even Points in Business

29:05 The Challenges of Scaling in Animal Chiropractic

29:55 Balancing Personal Life and Professional Demands

33:58 Transitioning from Practitioner to CEO

38:57 The Importance of Self-Reflection in Business

41:10 Preparing for the Future of Animal Chiropractic

Keywords

Animal Chiropractic, Legislation, Veterinarians, Business, Education, Awareness, Multi-Doctor Practices, Personal Growth, Hiring, Systems

In this episode, Dr. Katie Lackey interviews Dr. Clay Sullwold about his role in the Animal Chiropractic Freedom Rally and his expertise in equine upper cervical chiropractic techniques. They discuss the evolution of animal chiropractic, the importance of upper cervical adjustments, and the anatomical differences between horses and humans. Dr. Sullwold shares insights on techniques, case studies, and the need for collaboration with veterinarians. The conversation emphasizes the importance of advocating for the profession and the need for freedom in practice.

Takeaways

• Dr. Clay Sullwold has a background in both human and animal chiropractic since 2007.
• Upper cervical technique focuses on the top two bones in the neck, with specific adjustments based on detailed analysis.
• There are 274 possible combinations of misalignment in humans, but only about 9 in horses due to anatomical differences.
• The upper cervical area is often overlooked in animal chiropractic, leading to a lack of updated knowledge.
• Case studies show significant improvements in horse behavior and health after upper cervical adjustments.
• Collaboration with veterinarians is crucial for effective animal chiropractic care.
• The Freedom Rally aims to raise awareness and advocate for the rights of animal chiropractors.
• Chiropractors need to evolve their techniques and understanding of animal anatomy.
• The importance of specific adjustments in chiropractic care cannot be overstated.
• Advocacy for animal chiropractic freedom is essential for the profession's growth.

Chapters

00:00Introduction to Animal Chiropractic Freedom Rally

02:02Dr. Clay Sullwold's Journey in Animal Chiropractic

04:14Understanding Upper Cervical Technique

07:55Techniques and Observations in Animal Chiropractic

11:33Anatomical Differences Between Humans and Horses

15:12Case Studies: Success Stories in Upper Cervical Adjustments

18:19The Impact of Adjustments on Horse Behavior

20:13Collaboration with Veterinarians in Animal Chiropractic

24:27The Importance of the Freedom Rally

27:47Closing Remarks and Call to Action

Get registered for the event:
https://www.makingstridesforanimalchiropractic.com/freedomrally

#AnimalChiropractic, #UpperCervicalTechnique, #EquineChiropractic, #ChiropracticFreedomRally, #ChiropracticAdvocacy #MakingStridesPodcast

The podcast features a discussion between Dr. Kaitlyn Lackey and Dr. Petra Sullwold about the upcoming Animal Chiropractic Freedom Rally. They discuss the history, struggle, and barriers of animal chiropractic, as well as the lineup of speakers and their topics.

Takeaways

• The Animal Chiropractic Freedom Rally aims to address the history, struggle, and barriers of animal chiropractic.
• The lineup of speakers brings expertise in business, clinical protocols, and the passion for animal chiropractic.

Get registered today:
https://www.makingstridesforanimalchiropractic.com/freedomrally

Keywords

animal chiropractic, business growth, pricing strategy, ideal customer, self-care, veterinary collaboration, practice management, supply and demand, compassion fatigue, professional development

Summary

In this podcast, Dr. Kaitlyn Lackey reflects on the significant lessons learned during 2025 as an animal chiropractor. She discusses the challenges of scaling her practice, the importance of setting appropriate pricing, understanding supply and demand, identifying her ideal customer, and the necessity of self-care and community support for practitioners. Through her experiences, she aims to provide insights that can help others in the field avoid common pitfalls and enhance their practices.

Takeaways

Being a business owner is challenging and requires continuous learning.

Setting your prices based on your worth is crucial.

Avoid competing on price; it leads to burnout.

Understanding supply and demand is essential for practice growth.

Identifying your ideal customer helps tailor your services.

Self-care is vital; no one else will prioritize it for you.

Community support is important for mental health in practice.

Niche down to attract the right clients.

Your practice should reflect your values and interests.

Implementing learned lessons can save you from future headaches.

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares four crucial lessons she learned in 2025 about balancing clinical and business aspects as an animal chiropractor. She shares her journey from being a mobile practitioner to establishing her own practice, emphasizing the importance of setting appropriate fees, understanding supply and demand for services, identifying the ideal customer, and taking care of one's own health and well-being. 

Topics covered in this episode:

• Setting your prices: know your worth
• Understanding supply and demand
• Identifying your ideal customer
• Self-care and mental health

Making Strides for Animal Chiropractic links:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic

Have an idea for the podcast? 

Leave us a survey! 

Become a Supporter of the Making Strides for Animal Chiropractic Podcast!

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In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares what she learned from teaching her very first Clinical Essentials course, a program designed to help animal chiropractors grow both their clinical confidence and their business skills.

She talks about how important it is not to feel alone in practice, how to keep refining your hands-on techniques, and how to connect with the clients who truly value what you do. You’ll also hear about practical tools like muscle palpation and evaluation methods, plus real-world tips for showing owners the results of great chiropractic care.

Dr. Katie doesn’t shy away from the business side either. She digs into how to price your services, recognize your ideal (and not-so-ideal) clients, and define what success really looks like for you.

Topics covered in this episode:

• Reflecting on the Clinical Essentials Course
• Building a community in animal chiropractic
• Clinical skills and business acumen
• Refining clinical analysis
• Understanding ideal and unideal clients
• Pricing spreadsheet and structure
• Defining success in animal chiropractic

Making Strides for Animal Chiropractic links:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic

Have an idea for the podcast? 

Leave us a survey! 

Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic.

He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment.

His venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors worldwide, to establish cultural authority, and ensure global access to chiropractic care. Achieving these goals will make chiropractic the world's leading healthcare choice. 

Topics covered in this episode:

• Baron’s journey into Animal Chiropractic
• Challenges and politics of Chiropractic Legislation
• Efforts to standardize and gain recognition
• Education, certification, and the diplomat debate
• Navigating legal hurdles and veterinary opposition
• Progress, lobbying, and getting involved

Links and Resources: 

• Learn more and get involved in the Chiropractic Defense Counsel
• Learn more about OneChiropractic 
• Find OneChiropractic on Facebook
• Find OneChiropractic on Instagram
• Find OneChiropractic on YouTube

Making Strides for Animal Chiropractic links:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• Equigate

Have an idea for the podcast? 

Leave us a survey! 

**DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research, should you choose to donate any money to this cause.

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. Katie also highlights the significance of building relationships, implementing effective systems, and tackling compassion fatigue. She shares personal insights and practical advice for current and aspiring animal chiropractors to help them navigate the unique challenges of this field.

Topics covered in this episode: 

• Why Animal Chiropractic is different
• The role of technology and systems
• Relationship marketing strategies
• Challenges and misconceptions
• Compassion Fatigue in Animal Chiropractic

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• Equigate

Have an idea for the podcast? 

Please leave us a survey!