In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasizes aligning prices with financial needs, business costs, and the true value of your care. This is a deep-dive episode, so grab a notebook, take notes, and get ready to transform the way you approach pricing!

Topics covered in this episode: 

• Factors that influence pricing
• Break-even point & pricing calculator
• Appointment capacity & business metrics
• Overcoming imposter syndrome
• Retention strategies & client communication

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• Equigate

Have an idea for the podcast? 

Please leave us a survey! 

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and solutions for fostering better collaboration between veterinarians and animal chiropractors. She addresses the reasons why veterinarians may be hesitant to refer to chiropractors, emphasizing the importance of interprofessional communication, understanding medical jargon, and maintaining comprehensive case notes. Dr. Katie also highlights the need for chiropractors to manage their egos and ensure they don't overstep their scope of practice to build trust with veterinarians, ultimately emphasizing a team approach to animal care.

Topics covered in this episode: 

• The Great Divide: Veterinarians vs. Chiropractors
• Creating a collaborative environment
• The importance of interprofessional communication
• Effective documentation and communication
• Ego and open-mindedness in practice
• Reinforcing professional boundaries

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• Equigate

Have an idea for the podcast? 

Please leave us a survey! 

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie is joined by Lauryn Williams, Certified Financial Planner™ (CFP®), from Student Loan Planner, to demystify the complex world of student loans. She is the founder of the financial planning firm, Worth Winning, and the "Worth Listening" podcast. She graduated from the University of Miami with a Bachelor of Finance and also has an MBA from the University of Phoenix. Lauryn is a 4-time Olympian and the first American woman to medal in both the Summer and Winter Games! Together, they discuss recent policy changes, repayment plan options, and how to navigate loans while building a chiropractic or veterinary practice. Lauryn also offers practical tips for future and current borrowers and highlights why proactive loan management is key to long-term financial success.

Topics covered in this episode: 

• Meet student loan expert, Lauryn Williams
• Understanding Student Loan Planner
• Recent changes in student loans
• Income-driven repayment plans
• Public Service Loan Forgiveness
• Future borrowers and inflation

Links and Resources: 

• Find out more information about Student Loan Planner
• Click HERE for $100 OFF a consultation and start building your custom repayment strategy today!
• Click HERE to gain more insight into student loans from their blog
• Find Student Loan Planner on Facebook
• Find Student Loan Planner on Instagram
• Find Student Loan Planner on YouTube

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• Equigate

Have an idea for the podcast? 

Please leave us a survey! 

Alon Landa is the CEO and co-founder of MedcoVet, where he leads the development of cutting-edge veterinary technologies that help pets heal at home. He played a key role in creating Luma, an at-home red and infrared light therapy device (PBM) designed to relieve pain, reduce inflammation, and accelerate healing in pets.

With hands-on experience working alongside veterinarians, pet owners, and clinical researchers, Alon is driven by a deep belief in accessible, evidence-based care. Before founding MedcoVet, he spent over two decades leading innovative tech companies across industries, including medical devices, satellite systems, internet media, and pet health.

He also created PupReady, a digital platform for new dog owners. Alon holds a B.S. in Electrical Engineering from the University of Pennsylvania and an MBA from NYU Stern. He regularly writes on medcovet.com about PBM therapy and pet recovery, combining expert knowledge with lived experience. Alon lives in Boston, MA.

Topics covered in this episode: 

• Alon Landa's journey to animal health
• Understanding Red Light therapy
• Differences between Red Light, Infrared, and Laser therapy
• Choosing the right device for animal care
• Medco Vet's innovative app and rental program
• How to get started with Medco Vet

Links and Resources: 

• Find out more information about the Luma Device
• Click HERE to get a round-up of the best devices on the market
• Click HERE for a deeper dive into red light therapy
• Find MedcoVet on Facebook
• Fine MedcoVet on Instagram

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• Equigate

Have an idea for the podcast? 

Please leave us a survey! 

Dr. Katie of Making Strides for Animal Chiropractic discusses the importance of effective communication in building rapport and confidence in animal chiropractic practices. She shares personal stories highlighting the significance of understanding client needs and overcoming imposter syndrome. Katie also provides strategies for handling new patient phone calls, offering solutions to improve customer service and ensure clients feel heard and cared for. She also includes great takeaways such as the power of permission-based questions, maintaining confident word choice, and the importance of follow-up to build trust and retention.

Topics covered in this episode:

• Building rapport and confidence
• Personal experience with a holistic vet
• Learning from competitors
• Client feedback and building trust
• Effective communication strategies
• Permission-based questions
• Confident word choice and setting expectations

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• Equigate

Have an idea for the podcast? 

Please leave us a survey! 

Dr. Katie of Making Strides for Animal Chiropractic discusses the vital role of hiring an assistant for your animal chiropractic practice. This podcast covers when to know it's time to hire an assistant, the steps to successfully onboard and set them up for success, and how this can help scale your business. Dr. Katie shares her personal experiences and practical tips for managing administrative tasks efficiently to focus more on patient care.

Topics covered in this episode: 

• The importance of having an assistant
• Personal experience with assistants
• Signs you need an assistant
• Finding the right assistant
• Training and quality control
• Effective meetings and being a real boss

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

Dr. Katie from Making Strides for Animal Chiropractic discusses the impact of artificial intelligence (AI) on the animal chiropractic profession with guest Darcy Sullivan from Propel Marketing and Design. This episode covers what AI is, how it can be used effectively in chiropractic practices, and practical ways to integrate AI tools for marketing, content creation, and administrative tasks. Darcy shares her expertise on improving online presence through SEO and website development, emphasizing the importance of small, manageable steps to adopt AI technology.

Topics covered in this episode: 

• Understanding AI in animal chiropractic
• Practical uses of AI in marketing
• Experimenting with AI tools
• AI for content creation and efficiency
• Getting started with AI
• Website optimization tips

Links and Resources: 

• Learn more about Darcy Sullivan through her website
• Find the Propel Marketing & Design, Inc. on Facebook
• Find the Propel Marketing & Design, Inc. on Instagram

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

Dr. Laura Colman is a passionate chiropractor with roots in both medicine and horsemanship. Growing up on a farm with a physician father, she was drawn to healing from an early age. After studying Humanities and gaining leadership experience in college, her journey led her to chiropractic when she witnessed its life-changing impact firsthand. She earned her doctorate from Life University and went on to specialize in pediatric, prenatal, and animal chiropractic care. Now based in Clarksville, TN, Dr. Colman not only serves the Fort Campbell community but has also played a key role in changing Tennessee law to expand access to animal chiropractic. She believes precise, holistic care can be a powerful catalyst for healing, whether for people or animals.

Topics covered in this episode: 

• Dr. Laura’s journey and motivation
• Early obstacles, unexpected lessons, and navigating professional hurdles
• The political climate in Tennessee, key legal battles, and legislative victories
• Facing Opposition
• Setting Standards and Building Bridges
• Encouragement and guidance for future animal chiropractic practitioners

Links and Resources: 

• Learn more about Dr. Laura Colman through her website
• Find the Holistic Health Center on Facebook
• Find the Holistic Health Center on Instagram

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

Listen to the podcast: https://pod.link/1493136789

Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DC

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible scheduling, she transitioned to working in various vet offices, appreciating the collaborative care aspect. Recently, she achieved the milestone of opening her own physical office, which allows for more control and a tailored patient experience, albeit with higher overhead and logistical challenges. Dr. Katie discusses the pros and cons of each practice model, emphasizing that each can be rewarding and adaptable to different lifestyles and career goals.

Topics covered in this episode: 

• Starting a mobile practice
• Transitioning to vet offices
• Opening a brick and mortar office
• Pros and cons of different practice models

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. Basically, he wanted to go back in time and help 24-year-old Jerry.

Over the years, Dr. Jerry has added more services for chiropractors. Honestly, he feels he should have done it sooner, but says he was pretty slow to adapt. Now Rocket Chiro offers websites, SEO, reputation management, and online advertising services for chiropractors along with affordable, practical business and marketing trainings. 

Topics covered in this episode: 

• Building strong relationships and networking with purpose
• Developing effective marketing strategies
• Getting clear on your ideal client and messaging
• Understanding and confidently sharing your value as a practitioner
• Embracing tools like SEO, social media, and patient education to broaden your reach and build trust.

Links and Resources: 

• Learn more about Rocket Chiro
• Find Rocket Chiro on Facebook
• Find Rocket Chiro on Instagram
• Listen to the Rocket Chiropractic Podcast

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey!