In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses essential business and mindset strategies for animal chiropractors. She shares her journey from a high-volume insurance-based human practice to a successful mobile cash-based animal chiropractic business. Dr. Katie emphasizes the importance of personal development, and understanding the value of services, and offers three main ways to increase income: seeing more patients, adding new services, and enhancing the client experience to justify higher fees. You don’t want to miss this episode!

Topics covered in this episode: 

• Starting a mobile chiropractic business
• The business mindset for success
• Three ways to increase your income
• Maximizing patient volume and efficiency
• Adding value with additional services
• Creating a luxury client experience

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

Dr. McCauley has had a lifelong passion for helping as many pets as possible live an optimal quality of life. After graduating from Colorado State School of Veterinary Medicine she spent six years in general practice and quickly became a pioneer in the field of Veterinary Rehabilitation. She went on to open the first Veterinary Rehabilitation Clinic in 1998 and designed the first underwater treadmill for dogs.

Dr. McCauley was on faculty at Canine Rehabilitation Institute for 14 years and has taught thousands of veterinarians, physical therapists, and veterinary technicians the art of Canine Rehabilitation. She is certified in acupuncture and chiropractic therapy and is board certified in canine sports medicine and rehabilitation.

Dr. McCauley is an International lecturer and contributing author in many textbooks and journals. She was awarded the 2011 Iams AARV Award of Excellence in the Field of Rehabilitation and the 2015 AHVMA Holistic Practitioner of the Year Award. She does locum work at the Louisiana School of Veterinary Medicine, stepping in as head of the Integrative Medicine Department several times a year.

Dr. McCauley owns Red Tail Rehab, a mobile canine rehabilitation practice in North Carolina. She began Optimum Pet Vitality in 2020 to teach professionals and pet parents different ways to help their clients and pets achieve Optimum health. With this online teaching platform, Dr. Laurie is empowering people all over the world to help pets have an Optimum Quality of Life.

Topics covered in this episode: 

• Understanding fascia: The basics
• Fascia's role in the body
• Diagnostic tools and techniques
• Fascia and nerve interaction
• Understanding fascial restrictions and their locations
• Common trigger points in pets and how to address them
• Elbow arthritis and its impact on dogs
• Resources and course information

Links and Resources:  

• Learn more about Dr. McCauley’s courses through her website, Optimum Pet Vitality
• Find Dr. McCauley on Facebook
• Find Dr. McCauley on Instagram
• Find Dr. McCauley on YouTube
• Text “fascia” to 866-949-0068 for the top five trigger points chart

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

Dr. Jones attended Weber State University and graduated with a Bachelor of Science in Health Promotion in 2014. After working in the health field for 3 years she decided to return to school. She graduated with her Doctorate of Chiropractic from Parker University in August of 2020 and specializes in techniques for pediatrics and pregnancy, but also loves to serve the whole family no matter what age. 

Another unique certification she has is animal chiropractic from the AVCA (American Veterinarian Chiropractic Association). She has a passion for roping and rodeos, loves to serve animals, and has additional specialized training in equine adjusting. Her mission in life is to help as many families and animals in her community as she can. 

Dr. Jones offers techniques including diversified, Thompson, activator, pregnancy-specific Webster Technique Certification, and ICPA (International Chiropractic Pediatric Association) training.

Topics covered in this episode: 

• Dr. Chelsea’s journey from rodeo to mobile practice
• Dr. Chelsea’s tips for transitioning into mobile practice
• Balancing work and personal life
• Practicing in Utah and legal aspects
• Dr. Chelsea’s “Business Basics Program” experience
• The importance of systems, client communication, and education
• Building relationships with veterinarians
• When to scale your practice and what it may look like

Links and Resources:  

• Learn more about Dr. Chelsea through her website, Peach Creek Chiropractic
• Find Peach Creek Chiropractic on Facebook
• Find Peach Creek Chiropractic on Instagram

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode of Making Strides for Animal Chiropractic, Dr. Katie delves into the emotional and professional challenges faced by animal chiropractors, emphasizing that while pain in the profession is inevitable, suffering can be avoided through proactive measures. She shares her journey of overcoming adversities, advocating for legislative changes, and stepping out of her comfort zone. She gives practical strategies for personal and professional growth, including breaking free from limiting beliefs, attending meetings, networking, and investing in education. Dr. Katie also highlights the importance of community support and consistent motivation, encouraging practitioners to take control of their circumstances and continually strive for improvement. 

Topics covered in this episode: 

• The challenges of being an animal chiropractor
• Pain is mandatory, suffering is optional
• Overcoming obstacles and advocating for change
• Personal experiences and lessons learned
• Overcoming social anxiety
• Lessons from legislative advocacy
• Taking control of your circumstances
• Practical steps for improvement

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses essential strategies for providing a luxury experience that clients won't find elsewhere. She shares practical tips on how to understand and meet client expectations, ensuring an unmatched journey from appointment to lasting appreciation. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!

Topics covered in this episode: 

• Building value to retain clients
• Understanding client expectations
• Making a positive first impression
• Effective communication with clients
• Aligning goals with pet owners
• Being approachable and supportive
• Maintaining consistent experiences for your clients
• Going above and beyond

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses strategies to improve client retention by building value and optimizing patient experiences. She explains the importance of understanding the customer journey from initial awareness to consideration and outlines effective marketing techniques for cold and warm leads. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!

Topics covered in this episode: 

• The importance of building value in your practice
• Understanding the customer journey: Phase one
• From cold leads to warm leads: Phase two
• Effective marketing strategies for animal chiropractors

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode of Making Strides for Animal Chiropractic, Dr. Katie addresses new graduates and established docs on how to build value in their practices. She shares her insights on creating an exceptional patient journey, using a relatable analogy to illustrate key points, such as the importance of reputation, accessibility, and customer experience. She also provides practical tips on improving operations and marketing to ensure long-term client satisfaction and loyalty. Join her at the AVCA conference in Dallas this November for more in-depth discussions!

Topics covered in this episode: 

• The importance of building value for your clients
• The Mexican restaurant analogy
• Important steps to enhance the customer experience
• Creating a sustainable business by providing the value your clients deserve

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses key strategies for animal chiropractors to grow their business. She shares valuable insights for aspiring and current animal chiropractors, and emphasizes the importance of understanding the difference between marketing and advertising, identifying ideal clients, ensuring there is demand for services, delivering great service, creating scalable systems, and the importance of intentional branding to create a sustainable and reputable practice. Tune in for more business strategies ahead of her AVCA conference talk this November!  

Topics covered in this episode: 

• Courses and value creation
• Marketing vs. advertising
• Assessing market needs
• Ensuring service quality
• Scaling your business
• Building your brand

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey from human chiropractic to full-time animal chiropractic practice. She outlines critical steps for starting and running a successful animal chiropractic business, emphasizing the importance of solving client problems, communication, delivering results, gaining word-of-mouth referrals, and maintaining consistency. Dr. Katie also outlines the significance of understanding exponential business growth and preparing for increased demand with sustainable systems. Tune in for more business strategies ahead of her AVCA conference talk this November!

Topics covered in this episode: 

• The challenges of balancing clinical and business roles
• Preview of the AVCA Conference series
• Understanding the purpose of your business
• Delivering results and building client trust
• The power of word of mouth and client retention
• Navigating the early years of business growth
• Preparing for exponential growth and systematization
• Building a sustainable and valuable business

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

Become a patron of the podcast
Donate here 

Dr. Casie Ogden, D.C., is a passionate chiropractor who offers animal chiropractic committed to the well-being of our beloved animals. After graduating from Texas A&M for undergrad (Whoop!) and obtaining a Doctorate in Chiropractic from Parker University, Casie furthered her expertise through a rigorous 220-hour animal chiropractic program in 2022. 

As an AVCA certified practitioner, Dr. Casie adheres to the gold standard of animal chiropractic care, ensuring the highest level of professionalism and proficiency in her practice. 

From childhood, Dr. Casie has immersed herself in the world of animals, raising animals from guinea pigs to dogs, farm animals and competing in both equestrian and rodeo events since the age of 7. This lifelong connection drives her dedication to improving the quality of life for animals through chiropractic care.

Topics covered in this episode:

• Dr. Casey's journey to animal chiropractic
• Balancing human and animal practice
• Marketing and building clientele
• Communication with veterinarians
• Challenges and learning experiences
• Business Basics Program insights

Links and Resources:  

• Visit the Head to Tail Chiropractic website
• Find Head to Tail Chiropractic on Facebook
• Find Head to Tail Chiropractic on Instagram

Making Strides for Animal Chiropractic links:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor
• Animal Chiropractic CE

Have an idea for the podcast?
Please leave us a survey! 

Become a patron of the podcast
Donate here