Ever see a glaring need in the marketplace not being met by a current service or technology and wanted to something about it?

Entrepreneur/ad agebcy owner Jeff Swartz sure did when he saw an increasing interest from clients wanting to use geofencing as a marketing tool, but were scared away by the complexity and high cost. He got an idea for a tool that could be more accessible, efficient, and user-friendly. Something tailored for local businesses like a neighborhood pizza shop.

With a successful financial year as a backdrop, Jeff decided to invest in this vision of simplifying geo-targeted advertising for users who might not possess specialized marketing know-how.  How he worked with a local app developer to leverage existing geofencing technology to create the Q Jam. Not long after Q Jam was acquired by advertising agency Blink to provide another arrow in its quiver of marketing solutions.

Hit PLAY to learn how Jeff successfully launched Q Jam and how it is now playing a driving role at Blink.

Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.