What does it take to market & sell new technology?

'Crossing The Chasm' by Geoffrey A. Moore is a how-to book for entrepreneurs & small businesses to get their product to a larger market. He defines & addresses this problem of the chasm and his suggestions for solving it. Inside you'll find lots of jargon, tech speak and industry specific framing such as the whole product, distribution channels, marketing strategy & pricing.

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Timeline:

(0:00) - Intro

(2:04) - Themes/Questions

(14:45) - Author & Extras

(16:32) - Summary

(18:38) - Value 4 Value

(19:59) - Join Live!

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