Devika Sarin is the founder of soal, an app making art discovery a daily ritual for millennials and gen z. Her path into entrepreneurship blends a multidisciplinary background, beginning in economics, investment management, an MBA in London, and several years consulting on M&A diligence and strategy.

soal is her second startup in the art-tech space, built from a deep belief that creativity, ritual, and storytelling can change the way people see themselves and the world. They just need permission to jump in. She is passionate about building mission-driven companies that sit at the intersection of ambition and impact, and about designing a product that makes the art world feel more accessible and engaging.

She also loves exploring ideas at the intersection of creativity, wellbeing, personal growth, and startup life- threads she brings into her work, writing, and leadership. Devika is curious by nature and loves spending time outdoors, exploring, and noticing the small daily moments of magic.

During this episode, we discuss:

• What Devika is building with soal and how it’s making the art world more accessible to younger people or people who feel excluded
• How her first startup closely brought her into the pain points of younger people
• The role of AI in soal
• How Devika’s journey as a second founder has been very different from her first startup
• The self-awareness she now has as an individual and leader
• The concept of “no rules” as a founder
• How Devika has pivoted many times as a founder
• What goes into finding the right investor
• Why it’s important to look into community
• What goes into building a waitlist for an app
• Devika’s advice to a new founder for finding success

And more. Tune into this episode as we dive into all things art!