Many start-ups struggle with whether the Minimum Viable Product (MVP) they're launching is too minimum and would therefore be non-viable. According to Aron Solomon, legal analyst, entrepreneur, start-up founder and investor, "The notion of MVP has always had its pros and cons, but the often bitter cocktail of time pressure, competition, and agile software development made the MVP the ongoing easy choice."

However, Solomon has recently introduced the concept of the Initial Viable Product (IVP) to the founders he works with, which has resonated with most. Solomon explains, "the IVP isn't just a hyper-iterated MVP. It's the first truly viable product you choose to launch. You're going to be judged on the first thing you launch - everyone is.  Incessant explaining that it's just your MVP and it's not really ready yet is sometimes fine, and I've seen many, many other times where that's the dealbreaker in itself. Why? Because your idea of minimal is far more minimal than that of the person you're showing it to. Minimal is a sliding scale that will always slide onto you."

Solomon explains the concept of IVP and how using this model can be beneficial to start-ups, help legally protect ideas and refine product development.

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