My guest today is Mauria Finley. Mauria has lived in very interesting times - and worked on some industry-defining products. Her first job out of college was at Netscape, where she not only saw from close up the large scale adoption of the internet but also helped build utilities and products for it like email, chat and browser features. She then worked on mobile in the days before mobile apps, when mobile was primarily a work and productivity platform - before working with PayPal and eBay. She started her first business Citrus Lane in 2011, which was born of a spreadsheet that went viral. After selling it to Care.com, she started her current company Allume that provides personal styling powered by data.    In this wide-ranging conversation, we delve into so many topics - from how she approached building utilities during the early days of the internet, to building infrastructure for the early days of mobile, to starting an eCommerce company in the age of Amazon - and how she thinks about combining data and human judgment to build a personal styling business.

KEY HIGHLIGHTS

• What about working at Netscape compelled Mauria.
• What Mauria tells the class at Stanford as to how they should pick their first company.
• Why Mauria thinks a recession is a great time to build a company.
• Why there was a debate at Paypal about the potential of mobile – and Mauria’s argument that swayed the decision.
• How Mauria’s first company was basically a productized version of a spreadsheet that went viral.
• How becoming a mom helped Mauria prioritize better.
• How Allume combines data and human judgment to help women make fashion choices.

Check out the full transcript and show notes here:
https://howthingsgrow.co/making-the-internet-work-building-an-ecommerce-business-in-the-age-of-amazon-and-more-with-mauria-finleyceo-of-allume/

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