Appendix B

Making the most of higher ed marketing budgets


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Hosts Joel Goodman and Kristin Van Dorn discuss strategies for higher education marketing offices to maximize their budget during challenging times. They emphasize the importance of optimizing internal processes, evaluating tech stacks to eliminate overlapping functions, and re-examining media buys to ensure they are producing results.

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Appendix BBy Joel Goodman and Kristin Van Dorn

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