Podcasting has become an important marketing tool—it helps establish businesses as knowledgable and insightful, it shares important industry information with key audiences, and offers a deeper opportunity for engagement.   

But when Lindsay Tjepkema started a podcast, as the lead marketer for a large enterprise global SaaS business, she couldn’t find the tools she needed to collaborate, gauge metrics, create clips to share in social network streams, and ultimately demonstrate the value and effectiveness of her efforts.   

So she left the company to found Casted, a tech startup that offers a full podcasting solution for B2B marketers.   On this edition of UpTech Report, Lindsay discusses how she’s helping companies create compelling content and integrate that content into a full marketing strategy.