Following on from last episode...Is Blogging Ever Enough..you might be disappointed to learn that no, it isn't! But don't worry. You can easily repurpose your content to make your life easy whilst your digital marketing zings! We speak to ex-marketing manager and current-MD extrodinaire, Pat McMahon, as he tells us his top 3 ways to make the most of blogs.

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Links to references:

Youtility: https://www.amazon.co.uk/Youtility-Smart-Marketing-About-Help/dp/1591846668

ZMOT: https://www.thinkwithgoogle.com/marketing-strategies/micro-moments/zero-moment-truth/

CMI: https://contentmarketinginstitute.com/