Tracy Hazzard joins Juliet Clark of the Promote, Profit, Publish Podcast to discuss how authors can use podcast guesting to turn listeners into readers. She provides valuable tips on how to vet shows to determine the perfect fit for you according to the goals you have set and the public image you want to build. Tracy discusses how to prepare the perfect pitch to create a good first impression and get the attention of your desired podcast hosts. She also talks about the benefits of podcast swapping, the pros and cons of paid guest appearances, and why you should not worry too much about podcast metrics.