As investment management becomes more of a commodity and the advisor's value proposition shifts away from products, a differentiated approach—one that demonstrates real planning and meaningful advice—will ultimately separate the contenders from the pretenders. But walking away from a commission-supported salary into a fee-only model isn't an easy decision. In this episode of Elementality, Reese Harper welcomes Matt Mulcock, CFP® who talks about his transition from Fidelity Investments to Dentist Advisors. Matt recalls the unknowns he was facing, the trade-offs he had to consider, and the learning curve he had to go through. He also shares the key to handling an unexpected wave of client volume so quickly.