<p>Digital analytics help us understand how our digital marketing efforts are performing and enabling us to pivot as needed. One popular tool in particular is Google Analytics. Amy Numbers, VP of Operations and Marketing Services for AOE, sits down with Janice Clines, Marketing Manager for AOE, to discuss GA4 and why it's important to make the switch now.

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Digital analytics help us understand how our digital marketing efforts are performing and enabling us to pivot as needed. One popular tool in particular is Google Analytics. Amy Numbers, VP of Operations and Marketing Services for AOE, sits down with Janice Clines, Marketing Manager for AOE, to discuss GA4 and why it's important to make the switch now.

Making the Switch to GA4

Advancing Excellence is a podcast hosted by AOE – a leading consulting firm serving the AEC industry. AOE seeks to share tips, ideas, thought leadership and even tackle the tough topics in which the answers are unknown related to DEI, marketing, events, strategic planning, crisis communication, organizational management, leadership and more. For more information, please visit our website at www.aoeteam.com.

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Making the Switch to GA4

Making the Switch to GA4

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