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In this episode, we will be discussing the notion of flooring as an art form, rather than just a commodity. We will be joined by Lee and Jane Callewaert and Joshua Nordstrom, who are leaders in the tile artisan movement, advocating for the recognition of the artistic aspect of flooring work.

We will explore how flooring, whether it be carpet, tile, stone, hardwood, or floating floors, involves a level of craftsmanship and creativity that goes beyond simple installation. The intricate design, meticulous craftsmanship, and attention to detail required in flooring work can elevate it to the level of an art form.

We will discuss how the perception of flooring as a commodity can devalue the skills, talent, and creativity of flooring professionals. We will delve into the challenges faced by flooring artisans in an industry that is increasingly focused on mass production, prefinished products, and housing developments by the thousands.

We will also discuss the importance of bringing "sexy back" to the trades and promoting the artistic aspect of flooring work. We will explore ways to highlight the craftsmanship, creativity, and unique design elements of flooring projects, and how this can lead to a greater appreciation for the flooring profession and the work of flooring artisans.

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