Creating funny advertising video with a catchy gimmick isn't good enough anymore. Stefan Van De Graaff shares what makes a product sellable, why you need a core concept and how to write a script that sells.

Join Travis Chambers and guests as they share epic stories about hacking media, getting people's attention, and turning them into customers.

Links and Resources from this Episode

• For additional information of this episode go to: www.chamber.media
• https://www.linkedin.com/in/stefanvandegraaff
• [email protected]

Show Notes

• Why businesses are trying to crack the code on video that drives sales. - 2:11
• Stephan breaks down the elements of successful sponsored videos. - 4:31
• How this coordinates with TV. - 6:11
• Why ChamberMedia doesn't have a lot of competitors. - 8:08
• Crushing it in the writing and concepting process. - 12:25
• Why ideas are garbage and why collaboration is critical. - 16:26
• Stephan demonstrating a concept in live action. - 18:10
• Can videos succeed without a gimmick and core concept? - 20:33
• What makes a product sellable. - 23:40
• The one takeaway you must understand about video ads. - 26:00

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