#31: Making Work That’s Worthy of Other People’s Attention w/ Srinivas Rao

“The capacity to take physical risks actually equips you to take creative risks”

Our next guest is the host and founder of The Unmistakable Creative podcast where he has conducted over 700 interviews with thought leaders and people from all walks of life, including Tim Ferriss, Simon Sinek, Seth Godin, and Jordan Harbinger. 

He’s the author of 3 books: the Wall Street Journal bestseller The Art of Being Unmistakable; Unmistakable: Why Only is Better than Best; and An Audience of One: Reclaiming Creativity for Its Own Sake.  

His work has been featured in the New York Times, Forbes, Inc, Business Insider, and The Blaze.

In this episode, we cover:

Why the ability to focus is the most important skill to learn

Why his surfing and writing started simultaneously

How a connection to nature can make you more creative

Why taking risks physically (like rock climbing) can equip you to take on creative risks

How doing things that don’t scale can help you scale in the future

What he does to get his “zone of genius” work done

How to stay creative in a rapidly changing world 

And a whole lot more...

Important Links/Resources:

Srini Rao - The Psychology of Building an Audience 

Srini Rao - Audience of One

Florence Williams - The Nature Fix

Ryan Holiday - Perennial Seller

Interested in learning more about Srini? Check out the Unmistakable Creative Podcast on their website, unmistakablecreative.com, or on Facebook and Instagram @Unmistakable Creative.

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